Your Daily Denim Destination
“SMILE THROUGH IT” Against the backdrop of mundane, everyday debacles, Diesel’s Spring/Summer 2026 ad campaign is a statement in the power of optimism. The simple pleasures of laundry in-unit include clean clothes and a spotless floor after the washer floods the kitchen. That feeling when your outfit is on point immediately followed by that feeling […]
Acne Studios Spring/Summer 2026 focuses heavily on coated denim, glossy leather, and masculine tailoring, blending rockabilly, Western, and Scandinavian minimalism. Creative director, Jonny Johansson, emphasizes gender-fluid styling and tough textures, especially with coated denim and leather. Details from this collection: These coated denim pieces were one of the most distinctive elements of the collection – […]
With spring season being in full swing now, it’s time to think once again about our denim wardrobe refresh. So it’s always helpful to have some guidelines about what will be trending and where to buy. And that’s where your Denimology team comes in! There are three key denim trends defining Spring 2026 – pulled […]
Martha Stewart stars in L.A.-based denim brand MOTHERs newest campaign for Spring 2026. In the campaign, Stewart shares some of her best one-liners, including that she’s always “punctually late”! Not only does this campaign break age stereotypes in denim advertising, but it’s also full of humor – somtehing we always need in our life! Yes, […]
The Levi’s Barrel Racer Jeans are a special designer collaboration between Emily Adams Bode Aujla’s label Bode and Levi’s. They were introduced as part of Bode’s Fall 2026 “Bodeo Rodeo” collection. The term Barrel Racer refers to rodeo riders who compete in barrel racing, which heavily influenced the Western aesthetic of the collection. FYI: Barrel […]
True Relgion’s Spring 2026 campaign, titled “Make It True,” is one of the biggest denim campaigns of the season.Starring Megan Thee Stallion as the central face of the collection alongside rapper Key Glock. The campaign, which launched March 13, celebrates self-expression and confidence through denim and streetwear. The narrative unfolds in three themed chapters across […]
Sportswear brand, Vuori, launched its first-ever women’s denim collection. As a brand rooted in coastal California living, introducing women’s denim marks a natural and authentic extension of the Vuori lifestyle. Vuori is primarily known for athleisure and performance apparel, but the brand has experimented with this small denim capsule as part of expanding beyond workout […]
For Spring/Summer 2026, Triarchy continues its focus on responsible denim and modern silhouettes, combining fashion-forward shapes with the brand’s environmentally focused production methods. Triarchy continues developing plastic-free stretch denim, replacing synthetic elastane with natural rubber for stretch. Production techniques include laser finishing, ozone washing, and nano-bubble treatments to reduce water, chemicals, and waste.
TOMMY HILFIGER BRINGS TOMMY JEANS SPRING 2026 CAMPAIGN TO LONDON WITH A NEW WAVE OF SELF-EXPRESSION Styled by London and celebrating the next generation, the TOMMY JEANS collection hits the streets of Shoreditch to fuse heritage Americana with the modern denim lifestyle. Tommy Hilfiger introduces the TOMMY JEANS Spring 2026 campaign and collection, styled by the […]
Wrangler® and Avirex, the legendary purveyor of luxury American leather, collaborated in an exclusive capsule collection. This collaboration represents a bold fusion of two distinct worlds: durable, deep-rooted Western fashion and aviation-inspired streetwear, designed for the next generation of tastemakers. While Wrangler brings over 75 years of Western dominance, Avirex injects a distinctive urban edge […]